Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion residences on earth. Its worldwide accomplishment was not developed by means of standard promoting or mainstream tendencies, but through a bold philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution grew to become the inspiration for CDG’s globally enlargement.
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CDG gained Worldwide notice by presenting clothes that turned down common Tips of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and consumers early from the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/Winter season collection addressed the strategy from the persona,[15] the various ways to current a single's self to the entire world. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a powerful distribution process by putting its products in major luxury retailers like Dover Road Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the model access to elite shoppers globally although preserving its inventive integrity.
In 2017, the business launched a whole new fragrance, Concrete, and marked its launch while in the US Comme Des Garcons having a evening meal curated from the artist and chef, Laila Gohar.
Each individual retailer was built as an artistic Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail experience.
Together with the increase of online shopping, CDG expanded its achieve by featuring collections via official and partnered e-commerce platforms. Social websites and fashion communities assisted unfold the model’s id, making pieces much like the Participate in Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on earth, supporting CDG access global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, typically additional like artwork installations than vogue demonstrates acquired all over the world media protection, reinforcing the model's name for groundbreaking creativeness.
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The corporation also makes a line of agendered fragrances, almost all of which can be unconventional on earth of perfume and aligned with the models of its garments.[six]